Communication Is Key

What puts one chiropractor at the top of his game – and has the potential to do the same for the profession? How can we create a future in which chiropractic is a service that people have made part of their regular healthcare landscape?

According to Dr. Lance von Stade, the unequivocal answer is “communication,” in particular, a  form of communication that was life changing for him when he first discovered it during his training as a chiropractor.

In an interview with TCL special correspondent, Dr. Gilles LaMarche, following their service to the World Congress of Chiropractic Students (WCCS), Dr. von Stade lays out the basics of NVC that he shared with WCCS students. You can take fewer than 10 minutes to catch is remarks in the video below or scroll on down and read a narrative paraphrasing the conversation.

Video narrative

Dr. LaMarche, who was donating his time to students attending the World Congress of Chiropractic Students (WCCS) on the campus of Life University, thanked Dr. von Stade for also donating his time as a presenter to help students become true leaders sharing revolutionary concepts.

How can chiropractors become the leaders of today’s healthcare revolution?

Understand what it means to “meet someone where they are” – we must connect before we correct, which creates enemies and sacrifices relationships. We must respect others’ positions so that we can build a new common vision.

We have to go one level deeper and meet them “how they are” – where they are emotionally. Use the volume and cadence of their speech to find out what emotions are fueling their demands or needs. Most people are driven by unmet needs.

Then, we meet them “why they are.” Then we can have the insight we need to build empathy and strategies for changing people’s relationship with themselves and their health.

First, we must find our own needs and honor those. We must be sufficiently self aware and capable of understanding ourselves before we can understand others.

How can chiropractors deepen their awareness and become leaders?

Dr. von Strade shares his thoughts, based on the work of Marshall Rosenberg, who originated Non-Violent Communication.

  • You must start with yourself…with self awareness so,
    1. Notice what I notice – not what others notice – bodily sensations, pains, internal and external environment happening now, in the moment
    2. Feel what you feel – most people, when asked, say they feel good or fine. But our bodies are shaped by our emotions. Grasp them and let them fill you up from bottom to top so that you accurately discern what the emotion is trying to tell you – what the need is.
    3. Find your own needs and fill them.
    4. Value others needs as well as your own.


  • There are nine needs (per Marshall Rosenberg, Language of Life):
    1. Creativity
    2. Community
    3. Recuperation
    4. Autonomy
    5. Meaning
    6. Love
    7. Empathy
    8. Sustenance
    9. Safety

Dr. von Slade emphasized that if you well and truly go through the first steps, and then reflect on this list of needs, your unmet need will be as apparent to you as a subluxation. He closed by saying how life changing this work was when he discovered it in chiropractic college.


Nonviolent Communication Training Course Marshall Rosenberg CNVC org

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