Mr. Charles C. DuBois

Cultivating a Culture of Philanthropy

Cultivating Workplace Wellness
Creating a Legacy of Philanthropy

Mr. Charles C. DuBois

TCL would like to recognize and honor Mr. DuBois for the excellence he has brought to the field of nutritional supplements and the ways in which he has given back so generously. A listing of the awards and accolades achieved by Mr. DuBois and Standard Process, which may be found at the end of our Q&A, will give TCL readers an idea of the scope of Mr. DuBois’ contributions to his company and its employees, his industry, his community and to chiropractic. In particular, Mr. DuBois’ philanthropy has benefitted Life University by providing a gift that made possible the Standard Process Amphitheater in Lyceum Park.

TCL: For which professional achievements will you most want to be remembered?

DuBois: First, as president of Standard Process for the past 20 years, I have grown the company eight-fold over that time. This has brought Whole Food Nutrient Solutions to millions of people, changing their lives for the better every day. I am also blessed to be leading a wonderful group of employees who are dedicated, hardworking, and care about the job they do and the products they produce. Also, for creating a chiropractic-based wellness program that has sustained itself over the last 12-plus years, and that has recently evolved into a wellness-based model for other businesses through Cultivate by Standard Process.

TCL: What projects are you working on now that you are excited about and would like more people to know about?

 DuBois: Cultivate by Standard Process, which puts on-site wellness within reach for companies of all sizes. Whether you have 100 employees or 1,000, Cultivate’s wellness offering is fully scalable to suit your needs. By offering chiropractic care, nutrition, health education and fitness directly in your workplace environment, Cultivate will truly engage your employees. We’ll make a positive impact on your organization, while creating a culture of wellness that moves the needle and generates tangible results.  (from )

For more information about Mr. DuBois’ company, TCL readers may visit For more information on Standard Process’ approach to workplace wellness, visit

For an overview of Mr. DuBois’ leadership in excellence and in giving back, the following list of awards and accolades speaks for itself.

Employee Benefits

Standard Process has been ranked # 1 in Benefits under the Top Workplaces in Southeastern Wisconsin awarded by the Milwaukee Journal Sentinel. Standard Process offers a comprehensive and competitive benefit package, which includes:

  • Comprehensive Health Care Plan and Flexible Benefit Plan
  • Disability, Life and Accidental Death & Dismemberment Insurance
  • Educational Assistance
  • Profit Sharing & Pension Plan
  • Award winning Wellness Program which includes an onsite fitness center, three onsite chiropractic doctors, a personal fitness trainer, massages and fitness classes
  • Monthly supplement allowance
  • Affordable onsite Childcare through Vita Kids Learning Center
  • Paid vacation and holiday time
  • Company hosted outings and events

Top Workplace Award

The “Top Workplace” designation is given to leading workplaces in Southeastern Wisconsin based on employee opinions collected through anonymous employee surveys. The surveys are, conducted by Philadelphia-based research firm Workplace Dynamics for the Milwaukee Journal Sentinel. Within the survey, employees answered questions about their workplace, including: direction, execution, career, conditions, managers, and employee benefits. Their feedback is then compared to that of other participating companies. Companies are grouped in small, midsize, and large categories based on number of employees.

Wisconsin Family Business of the Year Award

The Wisconsin Family Business of the Year Award celebrates the accomplishments and contributions of family businesses that make an impact on the Wisconsin business community. The award program is sponsored by Madison-based CPA and consulting firm Smith & Gesteland; the law firm of DeWitt Ross & Stevens, also of Madison; and Associated Bank. Winners of the Wisconsin Family Business of the Year award were chosen by an independent panel of judges.

Corporate Social Responsibility Award

A core value at Standard Process is its commitment to the whole planet to use only environmentally safe farming practices. The company’s organic farming efforts earned a PR Daily Corporate Social Responsibility Award for “Best Sustainability/Green Initiative” from Ragan Communications. The award showcases best practices in corporate sustainability and rewards companies taking sustainability to new heights.

Governor’s Worksite Wellness Award

The Governor’s Worksite Wellness Award recognizes employers who promote a work environment that encourages and enables their employees to improve their overall health and well-being. The award, established in 2008, was designed by the Governor’s Council on Physical Fitness and Health. It is, given to small, medium, and large businesses at the bronze, silver, and gold levels.

Inc. 5000 Award

The Inc. 5000 listing, an extension of Inc. magazine’s annual Inc. 500 list, is an elite grouping–a mere sliver of the more than seven million companies across the United States. The Inc. 5000 list is ranked according to percentage revenue growth over a four-year period. Among the qualifications, companies need to be U.S.-based, privately held, and independent–not subsidiaries or divisions of other companies.

Wisconsin 75

The Wisconsin 75 program, presented by accounting and business consulting firm Deloitte, recognizes revenue growth, business contributions to local communities, and the people who build the business. To be considered for the voluntary submission process, qualifying companies must be headquartered in Wisconsin, majority-owned by an individual(s), family, or by an employee stock ownership plan (ESOP), and have a minimum of $50 million in annual sales revenue.

Platinum Well Workplace Award

The Wellness Councils of America (WELCOA) developed the Well Workplace Awards to advance an aggressive national worksite wellness agenda. The innovative initiative recognizes quality and excellence in worksite health promotion. Driven by a pre-defined set of worksite wellness criteria, organizations compete to be recognized as one of America’s Healthiest Companies.





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