Getting Ready for Disruption
What the hell is a Disruptive Riff?
And are you a disruptor…?
Is this episode of Disruptive Riffs, learn more about disruptive innovations and why chiropractors need to be prepared to step in when the failing health care system reaches its tipping point toward collapsing under its own weight.
You can watch the video below – and read a full transcript below.
Jason: 00:14 And…as they say, three, two, one, we are Facebook Live. It’s Dr. Jason Deitch and Dr. Guy Riekeman, for a another edition of Disruptive Riffs. We want to welcome you. Thank you for joining us as part of Today’s Chiropractic Leadership today. You know, we’ve got a lot of questions, a lot of feedback. People are going, “What is a “Disruptive Riff” and what the heck is it. This rocked. I mean, “What are we talking about? Give us give us some examples.” Let’s spend today kind of talking in a bit more detail about what it means to be disruptive. What are you seeing out there? Why do we choose this and what do people need to know about it, to know if they are disruptive, too.
Guy: 00:46 Well, you know in today’s presidential climate, right?…the political climate, anybody that gets on television is considered a disruptor. That’s not what we’re talking about, right? That’s an annoying disruption, for the most part. We’re talking about people that do things that actually alter the culture and set it in a different direction. And I guess protest can be a part of that at certain times but just being a protester does not mean you’re participating in disruptive riffs. You and I were talking about it ahead of time, and probably the grandfather, or the father, of this particular concept or movement is a guy by the name of Clayton Christiansen. And he talked about disruptive innovations and he basically outlined four different types of innovations that range from things where, for example, they’re called sustainable innovations, for example, you take a pencil and somebody puts an eraser on the end of the pencil, that’s an evolving innovation. Once step kind of leads to the next step.
Guy: 01:53 But of course what he’s talking about is something that more alters the culture. And he made the point, because there are some things that you and I would pick out immediately, for example, these things, right? [holds up smartphone] This was a disruptive innovation. No one went and protested. No one had to scream. They created this and this altered how we live our lives, how we see the world, how we communicate, how we take pictures, etc. You know, another disruptive innovation was the automobile. Right? And what was interesting when Clayton Christensen talks about it…he says that the invention of the automobile was not a disruptive innovation. The technology was interesting, but automobiles in the beginning were so expensive that only a few rich people could afford them.
Guy: 02:44 They didn’t really alter the culture, except for a handful of people that used them as novelties. It wasn’t until Henry Ford created the assembly line and everyone could afford an automobile that then it altered, it caused a disruptive innovation in the culture. Does that make sense? So it not only has to be an innovative idea, that innovative idea has to be widespread enough that it creates massive cultural change. Right? So when they invented this [again indicating as smartphone] – and, by the way, who who’s the guy who ran for president and said he had invented the Internet? [Deitch: Al Gore] Al Gore. Right. Sorry, I drew a blank there. He really didn’t. When they created the internet, it was actually created with some people at Cal-Berkeley and MIT who were building this 50-mile underground particle accelerator in Texas to measure a Higgs field and they needed a way of communicating back and forth between the labs of California and in Boston. [Ed. note: many other universities and research facilities all over the world also played a part in the development of the Internet]
Guy: 03:45 And so they developed the Internet, basically, to be able to talk to each other while they were developing the scientific piece and, of course, then society took it and built the Internet as we know it today. So it was an innovative idea of what they were doing did in Texas for scientific purposes, but it wasn’t a disruptive innovation until it altered the culture, until it was widespread. So you can argue, for example, that chiropractic – just by the very nature of its philosophy and purpose and principles and ideas – is a disruptive innovation but, it really isn’t yet; it’s a revolutionary idea. It’s a radical idea. It impacts people’s lives in really radical ways. But until it has it’s widespread enough that, literally, they’re making decisions about the Affordable Care Act/Obamacare and what comes next, based on that idea – until that idea is in the mix, it’s not a disruptive innovation.
Guy: 04:44 So as you were talking about…and I don’t want to hog the show…you were talking about somehow what we do is not be placed into the conversation about the new health care guidelines and principles they’re coming up with because all they’re doing is trying to figure out how to take what they already have and make it more sustainable. Right? It’s a sustainable innovation. It’s not an innovation and it’s not a disruptive innovation and it won’t be until chiropractics is widespread enough.
Jason: 05:18 So how does a chiropractor then, I guess, self assess whether they’re…perhaps, an innovator or a disruptor, right? I mean, is this a better way to help people, you know, feel better from…musculo-skeletal conditions? That would be an innovation, right? This is a better way to do it than being toxic. It’s nontoxic versus it being a disruptor, which is…as you said…we’re changing the game altogether. There’s nobody that competes the way we do in clearing the nerve system differently than, you know, the innovation next-step generation. Well, you know, maybe if I go to a physical therapist or acupuncture or, you know, some surgical procedure, I can make my pain go away. Those seem to be the innovation conversation versus really what we’re having here which is to disrupt their conversation which is a new conversation. And how do chiropractors sort of wrap their brains around which can fit in and how to pay their bills along the way and everything that goes along with it.
Guy: 06:23 You know, I think for a while we’re going to have a foot in two different worlds. We’ve got our foot in “the big idea” of the disruptive innovation…and we see pieces of that, right? We see that on an individual level when patients come in and they get under care and all of a sudden their life is transformed. We had one of our board members who’s not a chiropractor, [she’s] financial person, came down to the Vital LIFE Center in midtown Atlanta today to go through the place and she was seeing autistic kids change; she was seeing Navy SEALs come in with these traumatic things that, in the past, all they tried to do was drug them up because they have nothing for them.
Guy: 07:05 So she was…one of the people that we took care of. Recently, we talked about this…SEAL, this was a guy who disassembled bombs on the roadside and they had a bomb rigged up so when he disassembled it, they knew he would do it. But they had another bomb on the side of the road that by disassembling this one, it set this [other] one off, which they weren’t looking for and it literally scraped out his skull, took his eyes and everything right out his head. And, he would up, of course, with all sorts of problems even beyond, you know, the damage to his face.
Guy: 07:39 But he always wanted to run a marathon. And so he came to LIFE, he was here two weeks, and wound up running on the Beltline and a couple of weeks later, finished the full Boston Marathon. That was a disruptive innovation in his life, right? And, we see that. But until it becomes, on a professional level, widespread – we’re not going to see insurance companies line up. We’re not going to see the Affordable Care Act taken into consideration. You’re not going to see politicians step back and go, ‘Oh, wait a minute, maybe we’re only talking about cost and access. Maybe we should talk about whether our concept of health care works and, if it doesn’t, why would we put more people in the system, which is what you’re talking about. And so we’re going to have to keep doing this [tapping on desk to indicate making videos and having disruptive conversations] until we hit that tipping point. All those kinds of things, you know, that we spend so much time discussing – but until it becomes widespread, chiropractic is not a disruptive innovation. It couldn’t be, has the potential to be, but it’s not going to be until it’s more widespread.
Jason: 08:39 I’d like to think that’s sort of the mission, the objective – you know – the purpose and opportunity of why we have these conversations and continue to do so is there needs to be, you know, for lack of a better way of saying it, I think a tribe of disruptors, of those – you know – we’ve got to have our language amongst ourselves and in our profession clearer. You know, we’re all chiropractors and, you know, there are as many viewpoints of what chiropractic is as there are chiropractors, in many cases, for better or worse. But I think there has to be sort of a growing movement of those that connect with this concept of changing the game, of changing the conversation, of not just trying to say, “Hey, what about us? Please make sure you include us in our party reimbursement and so on. Not that that’s a bad thing and I really like what you said which is you know we may have to have…a foot in both worlds but that’s the key.
Jason: 09:34 Have a foot in both worlds. Yes. So. So I hope more chiropractors…can Google the term disruption/disruptive, read Clayton Christiansen’s work, and perhaps start the conversation around that…something I heard that long ago…that this isn’t just another way of doing something; it’s actually doing something different.
Guy: 10:00 We’ve got to get ready because…when you look back historically, you know, at this stuff [indicating smartphone] and automobiles, you go, “Well, we just kind of kept evolving, evolving, evolving and then, one day, [the smartphone] was the next evolution and it disrupted the system. You know, maybe that happens. But I think…that usually what happens is there are moments in time when traumas occur and all of a sudden the door opens up for a new level of thinking. Right? These aren’t necessarily slow, gradual, evolutionary steps. I think that happens. But then there’s a leap, right? Something happens and all of a sudden there’s a transformational process. So, you know, all of a sudden, in California, they pass a law that your children can’t go to school if you’re not vaccinated.
Guy: 10:54 And all of a sudden, someone walks out of the CDC showing that the CDC had documents 20 years ago that showed a link between autism [and vaccination]. All of a sudden…the vaccination people are going to – and they’ve said they’re going to do this – are going to pass a regulation that says you can’t board an airplane without a complete vaccination record. There’s going to be some point where people just say, “You know what? It’s gone too far. They’re now interfering with my life.” if they’re picking you off one at a time…so, you know, one of these days, a president is going to come along and their kid is going to get vaccinated and become autistic, and then all of a sudden, it’s going to be a conversation. You follow me? and I’m using that as an example.
Guy: 11:39 I’ve got one here. This happened at United Airlines. We all know the picture of the guy being drug off the plane. And, I mean, those images on television – because anything that happens today somebody is going to be recording it. If you look at the rules of United Airlines, they were doing exactly what they had the right to do when he bought the ticket. It says on the ticket that you have to abide by the rules of United Airlines. And one of the rules is that, in emergencies, if they need to move pilots or anyone around, you’re required to give up your seat in order for them to do that. Right?
Guy: 12:18 So, they rarely invoke that. But in this case they invoked it because, I assume, they had to get some pilots somewhere to not inconvenience thousands of other people that needed pilots to take planes…I mean, I am sure they rationalized all the reasons why one guy coming off that plane was critical to positively affect thousands of others – tens of thousands of other people in the system, and they had every right to do it. Howeve,r when America saw somebody screaming and being dragged off the plane by police, it didn’t matter what the rules were.
Guy: 12:50 And so United thought it would just go by…and then, of course, people started not booking, and they started losing billions of dollars. It was a trauma for them. And so the president wrote this letter. I only have this because he sent it out to not only the employees, he sent it out to people like me that fly way too much. Right? Then you have status on their planes. So, I’m going to read it, as boring as it is. But listen to the tone, right? He goes:
Guy: 13:16 “Each flight you take with us represents an important promise that we make to you, our customer. It’s not simply that we make sure you reach your destination safely and on time but also that you’ll be treated with the highest level of service and the deepest sense of dignity and respect. Earlier this month, we broke that trust when a passenger was forcibly removed for one of our planes. We could never say we are sorry for what occurred.”
Guy: 13:42 “But we also know meaningful actions will speak louder than words. For the past several weeks, we’ve been urgently working to answer two questions: How did this happen and how can we do our best to ensure it never happens again. It happened because our corporate policies were placed ahead of our shared values. Our procedures got in the way of our employees doing what they know was the right thing to do. Fixing that problem starts now with changing how we fly, serve, and respect our customers. This is a turning point for all of us here at United. And as CEO, it’s my responsibility to make sure that we learn from this experience and redouble our efforts to put our customers at the center of everything we do.”
Guy: 14:21 “That’s why we announced that we will no longer ask law enforcement remove customers from a flight and customers will not be required to give up their seats once on board except in matters of public safety or security. We also know that despite our best effort, when things don’t go the way they should, we need to be there for you and to make things right. There are several new ways we’re going to do this…” Then they talk about all these things, you know, extra miles etc. etc. etc., then they say this: “…while these actions are important, I found myself reflecting more broadly on the role we play and the responsibilities we have to you and the communities we serve.” Which is what we’re getting at, right? It’s not just about making a living. It is, right, and it’s a great living.
Guy: 15:04 But there’s a responsibility to the community and there’s a responsibility to the next generation. You follow me? He goes, “I believe we must go further in redefining what United’s corporate citizenship looks like in our society. You can, and ought to, expect more from us and we intend to live up to those higher expectations in the way we embody social responsibility and civic leadership everywhere we operate. I hope that you will see that pledge expressed itself in our actions going forward, of which these initial though important changes are merely a first step. Our goal should be nothing less than to make you truly proud to say, ‘I fly United.’ Ultimately, the measure of our success is your satisfaction. In the past several weeks it moved us to go further than ever before in elevating your experience with us. I know our 87,000 employees have taken this message to heart and they’re energized as ever to fulfill our promise to serve you better with each flight and earn that trust and given us. We are working harder than ever for the privilege to serve you. And I know we will be the stronger, better and more customer-focused airline that you expect and deserve.”
Guy: 16:20 So, to me, that was an incredible letter. But it took them them having to go through the trauma of being drug off a plane in order for them to come back to the reality of our role and relationship with each other. And, somehow, in chiropractic, we have to keep that…we call it Lasting Purpose at Life University. But, you know, how do you keep that “give, serve, love, and do out of gratitude that abundance” at the center of what we do because, in the end, you know, when all this comes down and it will change ultimately, humanity will change and move forward. Whether we’re there to lead it will be based on who we are now and the values that we express.
Guy: 16:57 Now, our goal is not to get there to make the other side bad or to destroy them. Our goal is to get there with a new idea. And something along the way, there’s going to be some trauma along the way, the doors were to open up. We need to be prepared, like you said, with lexicon, with language, with philosophy, with the ability to communicate. You know, all those things, which are beneficial to us as individual practitioners. But, also, it’s going to be beneficial in the larger context of who we are and how we serve our cultures and our communities.
Jason: 17:27 I love it. I’m going to take a moment and just acknowledge, you know, hello, Tabor, Kelly, Erica…thanks for your comments. If you’ve got comments on being a disruptor, if you’ve got questions about what disruption is all about, please go ahead. We’re live we’ll take your questions. Love having you join the conversation. Guy, tell me I guess, from your perspective, if you were writing a letter similar to that as president, now chancellor, to the…the chiropractic profession, what would that sound like from your perspective? What’s what’s the new disruption? Hopefully, you know, a growing number of chiropractors can embody in what they’re doing that would symbolize…if you had the magic wand – and I know a lot of people think that you do, that you can just, you know, you’ve got a title, so you could just make it all happen.
Guy: 17:27 The title just gives me a voice.
Jason: 18:28 So, what what would that sound like from your perspective; what’s the new thing? What’s the old thing, perhaps; what’s the underlying disruption that we may have lost – or that we need – to sort of embody for for our best future?
Guy: 18:39 I think where it starts is, you’ve got to look in your own practice. So I don’t know if I can do the profession yet. I’m doing the college. I got together with all the top administrators at the school there was about a total of 20 people in the room and I read this letter to them and I said we’re going to have a conversation over the next year as an organization about that letter and how we treat students at the campus. Right?
Guy: 19:06 Who are they when they get out of here? Do we do we person in and say these are our rules and, you know, you don’t get our rules, you know, screw you, tough luck, we’re dragging you out of the airplane, which I’m afraid happens all too frequently with the students standing in line and they’re having a trauma with their financial situation, or a grade situation, or getting through a class. My comment to them is, you know, if a student qualifies to get in here – they need all the prerequisites to get in and they’re sincere and they do the work – we ought to nurture them to become good chiropractors, not set as many barriers up as we can to see if they can jump over them and get to the end. So, you know, I think that’s just one example.
Guy: 19:49 It also has to do with how we relate to each other, you know, at the institution, silos fill up, and all of a sudden, the I.T. department, they see a call from Enrollment, and they go, “Ah, shit…Enrollment’s calling again. They’re going to interfere with what we’re trying to do. They don’t get it.” You know? I mean all that kind of stuff? So we’re having the conversation starting at the top. This is a thing that has to start at the top of and then go all the way through the organization. So I think we have to look at our individual practices; we have to look at our organizations. I think state boards need to look at what they’re doing and I think national board…I think, as a profession, we need to look in our individual organizations. Read that letter and get honest with ourselves. And it’s hard, by the way, you know, the marketing department or the enrollment department goes, “Well, we reflect all of those things.”
Guy: 20:33 And so I listed ten examples for them of students that had to fight to get in here, literally, fight because they wanted to come here so badly that they had to jump through all of our hoops to do it, where another student said, “You know, I graduated from another school and I wanted to come to Life more than anything in the world. But it was so frickin hard. It was almost like they didn’t want me to.” I don’t think…that’s not every experience, but if it’s happening with some people, it’s happening…and it only has to happen with one person that you pull off the plane. And so, you know it’s hard for people, and we want to say…you know, if you’re in the enrollment department, you go, “Well, here all the reasons they were at fault in this, that they didn’t get this here on time.” Which may be true, but the point is, did we nurture them into the program or did they just not fit into our rules and screwed up…do you follow me? And I’m being extreme.
Guy: 21:25 So I think we have to look at ourselves first and say, “Are we prepared to lead this lead this revolution? Are we prepared to have these kinds of attitudes?” And then maybe, we get to where we write a manifesto as a profession. I think we have to start with our own, what we can control tomorrow in our practices and lives. You know, I was I was with my daughter and my first grandson, my oldest grandson, his graduation was a couple of weeks ago out in Rancho Santa Fe. And my daughter just got – she’d had ordered it just got delivered – one of the Tesla Xs, which are so freakin cool, right? You know, the gull wings come up – they call them falcon wings. You can get in…I can stand up in the backseat of the car when the doors are open, straight up, and get in…you’re not like sticking your leg out and trying to push a chair, you know, slide out through the car door.
Guy: 22:21 And I’m looking at all the stuff that Elon Musk put in this thing, right? So we get to a restaurant that we all get out of the car because the parking spaces were really tight and she pushed a button and the car found its own parking space and went and parked itself. And when we came out of the restaurant, she pushed another button and the car backed out and moved back, right to the front of the restaurant and the wings went up so we could get in. And it’s even to the point where it could drive itself. And if you were coming to Atlanta, I could actually program the car to go to the airport without me in it and pick you up and bring you back to the location. Right? But I’m looking at all that stuff and I’m going, this is going to transform how we move. Right. It’s going to transform for statistics like 50,000 people a year dying in automobile accidents because they screw up. You follow me?
Guy: 23:17 These are disruptive innovations and so I think we just have to start getting ourselves ready and look at the world differently. I went online to order one. I gotta have one. They’re ugly. Right? But they’re so innovative, I’ve got to have one.
Guy: 23:33 And I have to tell you it was the easiest…there’s no car dealerships, right? Think about this. There’s no car dealerships to go down and look at a whole bunch of models. You get online, you order it, and it’s like about eight, nine, ten simple steps. You just hit some buttons it tells you what your car is going to be and asks you when you want it to be delivered. You push that button and on that date, your car shows up, right? Why can’t we do everything [like that]? Enrollment ought to be like that, here I am, this is what program I want. This is when I like to start; at the end it gives you a conditional acceptance, you’re in. So I think we’ve just got to look at everything we’re doing in our individual businesses and say, “We’ve got to figure out how to serve like United is talking about; we have to figure out how to do that with people in our lives; they deserve it.”
Jason: 24:21 Yeah. Now I give you a lot of credit…for this self-assessment that you’re publicly willing to acknowledge…and…I know you and I’ve had lots of conversations and…many…are…in a profession where they’re working day to day, they’re in classes studying and so on. They don’t really have the opportunity to really know what your true authentic voice, perspective and so on is. It’s kind of like…you can fly on United and you sit there and you know maybe that day one of the flight attendants just didn’t have a good day and you didn’t have a great experience. And then they want to…everybody wants to blame the leader and so on. So, I just acknowledge you for your honest authentic self-assessment…for your constant…desire to be your best at the school and at the college.
Guy: 25:11 One of the things we’re going to start looking at on a practice level because I’m now running the Vital LIFE Health Center…which is a huge place where I’ve got tons…20 people working here…functional neurology and all of that. But the principles are the same as running an individual doctor’s office. And I’m looking at how I ordered my Tesla. Why can I make an appointment as a patient…why can’t I just get on there and go, I’m going to be patient. Here’s my stuff, right? I want to come on this day. Blah blah blah. And all of a sudden it just happens. It’s that simple, right? So, all these things can be applied to our individual lives and practices.
Jason: 25:56 Yeah…I sent you one of those examples…one of those innovative doctors offices here in…Silicon Valley…and there is a new trend towards…redefining how healthcare is not only delivered but purchased and thought about, you know, all around technology, both from the ease of…appointments and the ease of communication with your doctors and…online access. You know, the conversation around people paying a monthly fee for those specific features. So there is a transcendence in consumers minds from just, you know, “Is it covered by my insurance? No? I don’t want it.” …I think this is one of those windows of opportunity where… you know, listen, there’s payphones and there’s all kinds of ways in which you can go out and use public telephones and so on.
Jason: 26:44 But, you know, people spend hundreds of dollars per month…just on their mobile devices and so people aren’t hailing taxis the way they used to. Everything is happening on their devices; there’s a truly…mobile technological social revolution going on that I hope more and more in our profession are paying attention to because I think you’e absolutely right. Not only…accessibility but technology and, like you said, the language that we use to connect with people whether it’s biohacking or other ways of…focusing on the brain, the function of the brain, and not just…the same old stale conversations that seem to appeal to today’s generation in such a cutting edge way. Language is, I think, essential in that.
Guy: 27:31 Yeah, I haven’t figured out how to give people adjustments on this yet [indicating smart phone]. I don’t know if that’s going to happen in my lifetime. But there’s no reason why someone couldn’t do, like the clinic used to be – that whole evaluation assessment thing? Easily. Right? And then for us to say, “Oh, by the way, to get your adjustment, here’s a location. It’s around the corner, just two blocks from your house.” Or, where you have clinics around that provided the actual delivery of the care, even though the complex other stuff may be delivered at a certain location. We’re going to figure it out. We’re building the office of the future. We’ll see what that looks like. I love this I love this. Right? [Holds up a picture of a child wearing an “I love life” shirt giving a “razzberry”] We’ve got to get people doing that [giving a “razzberry”] to the old ways of doing things because we love life.
Jason: 28:20 You know I think you’ve said it well; we’ll wrap it up in just a few minutes. But, you know…the status quo must be shattered. I think…whether you want to look at the global perspective of…our national economy is basically on a fiscal Titanic right now with the status quo. There’s no debate or argument about it. And…for us to just continue to want to be a “me, too” and hope we’re included in a failing system – I think misses the opportunity for someone in the profession, a group, a conversation, probably an entrepreneur and, you know, disruptor is going to, I think, eventually crack the code and figure out…how to speak the language of the day, how to get people to understand that, just like hailing a taxi seemed to be super easy, now using your mobile device and having for the whole thing it be a seamless, frictionless transaction. Someone’s got to crack the code as it relates, I think, to health, wellness and wellbeing.
Guy: 29:25 That’s one part. But it’s got to start with a philosophical conversation that’s different. That’s what we’ve got to be preparing ourselves for now and to be articulate in that philosophical conversation. Because the money’s out there; there’s more money out there than ever before in the history of humanity.
Guy: 29:41 Kristen, a common friend of ours who works in development, had a person that wanted to, in one of their medical establishments, they were raising money for, wanted to see integrative care in chiropractic.
Jason: 29:55 And they told him, no, it would never happen in their hospital. Well, the guy’s worth five billion dollars and he wants to see integrative care. And so he’s looking for people like us, right, to participate. And we just need to get a better framework for that to happen. So it’s coming. The door will open. They’ll probably be some scary stuff along the way. Some systems are going to have to collapse for it to happen. And, if we’re ready, we’ll be able to step in and do what’s necessary.
Jason: 30:23 Yeah I completely agree. We’ll wrap this up. I’m going to say we’re a disrupter. If you see the vision, if you want to change the game please go ahead..and give us some love. Give us a like, comment, share his conversation with others. Leave your vision below in the comments section about how you think you can contribute to being a disruptor in your practice, in your community, in the profession, in some particular way. Again, a disruptor is not a protester; a disruptor is somebody who sees the ability to change the game in a new way, not just an incremental improvement but, in fact, a new conversation around what’s possible. And I know…from what I learned at Life University in Lasting Purpose and the idea of giving, loving, and serving out of abundance…not focusing first and foremost on what I’m getting out of the deal…but giving out of our abundance and knowing that every principle around the world is focused on [the idea that] “You can’t out-give the giver,” that being generous, that serving people is the ultimate form of…basically being on this planet. I think when we hold those as our values where we’re really shining at our best. I’ll leave you with last words.
Guy: 31:29 Yeah, and it’s not about being different, right? I see organizations, they just can’t stand to be part of the status quo. So they drop out isolate themselves and go away. This is about being engaged and waiting for the opportunities and then taking advantage of them when they come. I couldn’t agree with you more. It’s not about who screams the loudest; it’s about who’s ready intellectually and who has the best vision for the future and I think it’s us.
Jason: 31:57 I completely agree. Well, as they say when when the coach calls you, you’ve got to be ready to play. I am very optimistic that it’s going to be any day now that something disruptive is going to happen, there’s going to be a window of opportunity and that’s going to allow us, if we’re ready and prepared, to step into it to really change the game in health care and, well, time will tell.
Jason: 32:19 Hey, listen, thanks for watching another edition of Disruptive Riffs. Thanks for engaging with us, becoming a disruptor with us. Again, leave your comments, likes, shares. We are going to be off next week for July 4th so please enjoy your Independence Day. We’ll catch up with you in two Tuesdays from right now. Have a wonderful safe holiday with your family. From Today’s Chiropractic Leadership, on behalf of Dr. Guy Riekeman, I’m Dr. Jason Deitch. Thanks for watching.