The World Will Be Watching
Nothing captures world attention and breaks down political and ideological barriers more so than sport and the pinnacle of sport the Olympics.
It would be easy to do an article on the gradual incorporation of chiropractic care into the teams and individuals who will compete in Rio this year; we should all be very proud of this recognition. But it’s more; it’s a chance to spread our message.
This year, the Olympics helped Life University spread our message in a blitzkrieg of commercials on television during Olympic coverage on a scale which, to my knowledge, has never before been carried out by a chiropractic organization or institution.