The Chiropractor of Oz
How do chiropractors make it to national television, serving as experts on health and wellbeing?
Dr. Steve Shoshany may have been in the right place at the right time – but chances are good there’s room for more DCs in the internet and national television landscapes.
What’s the secret to his success? First, finding his niche (Hint: Online). Second, being an early adopter of new technology, even if you have no guarantee it will work for you in terms of getting you new patients. Third, if you’re not online, you’re nowhere in terms of being an option for a TV producer looking for a story. Fourth, “Never say no.”
Mostly, don’t pay any attention to your detractors, especially if you’re getting the message out by weaving it into a show’s agenda.
Watch this video as Drs. Jason Deitch and Steven Shoshany provide the playbook for becoming a channel for chiropractic to reach the masses.
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