Engage or Die?

Few practicing chiropractors have done more to keep the TIC in chiropractic than Dr. Danny Gambino, newly elected president of the California Chiropractic Association, who believes “there’s always something to be done to move the dial forward a notch or two.” But, no one can do it alone and, even after more than a century, the future of chiropractic as a drug-free healing art is still not assured. In the video interview below, Dr. Gambino describes how YOU can help ensure the future of chiropractic. Previously featured as one of  TCL’s Mavericks, Geniuses and Icons, Dr. Gambino has long been a paragon of engagement in his profession.

Here is a brief synopsis of Dr. Gambino’s evolution as an engaged member of a profession desperately in need of committed collegial leadership.

  1. Without the engagement of principled chiropractors, principled chiropractic will always be vulnerable.
  2. Start small. Do what you can with what you have but do something that gets you engaged, even if it’s just stuffing envelopes.
  3. The work may never end; if you care about the future of chiropractic, there is enough to engage you for a lifetime.
  4. Support your school, if it is aligned with your vitalistic perspective, no matter what. Send money, send students.
  5. Find out if your state association is aligned with your vision; if not, it is even more crucial that you become a member.
  6. If you don’t engage, you don’t get to complain; you haven’t earned the right.
  7. Mentor students and new doctors; provide associateship opportunities that truly nurture young docs in the principles.
  8. Not everything you do to support your profession today will get you a new patient tomorrow – but it will always pay off in the end.
  9. Be involved in your community – and civic organizations (like Rotary, Kiwanis, Soroptimists, etc.) are a great way to do that.
  10. Know your local and state legislators and let them hear from you – make sure they understand what chiropractic is and why it’s important as a separate, drug-free healthcare option.
  11. Run for local political office yourself, not just in chiropractic politics, but in local, state and even national government.
  12. Work through the fear. The more it scares you, the more important is is that you do it.

Please read a full transcript of the interview below the video.

 


Jason Deitch: Hello everyone and welcome to Today’s Chiropractic Leadership. I’m Dr. Jason Deitch. Today we have the opportunity to spend some time have some lunch with my good buddy Dr. Danny Gambino and Life University graduate. Graduate of what year?

Danny Gambino: ’90. Twenty-seventh year in practice this month.

Jason: I love it; that is so awesome.

You were leaving as I was entering. You pass the baton. We spent a lot of years meeting up every quarter at the four for many many years. Hopefully most people know of you.

For those that don’t know, what I want to talk about with you today, what I’m going to ask you to share with everybody today is the conversation around getting involved, being engaged, not just sitting on the sidelines watching all of the things happen in our profession and armchair quarterbacking your beliefs about what should and shouldn’t be done. This isn’t fantasy football for our profession. This is, get involved and play in the game. So tell us, before we get started into all of this, you know I could go on and on and on with you.

What’s the list of organizations and groups and things you are actively involved with in this profession? So people get a sense for your contributions, what you do, and the impact it’s had.

Danny: Sure. First of all, thanks for having me. I really appreciate it. It’s always great to give back in whatever small way; we’ll talk about that in a bit. I guess I’ll start with my involvement. It started back in 2002 with Life University running into trouble and losing its accreditation and regaining it eight weeks later. When I saw that my alma mater, my school that birthed me into the field a chiropractic was effectively no more overnight, and it scared the crap out of me and I didn’t want that to happen. And so I got involved with the state leadership, back then, in West Virginia. So I was a Life University Alumni [State] Rep for many years until I moved to California and now the California Life University State Rep. So when I hit California, I was being I was asked to be involved in the local district, a local California Chiropractic Association (CCA) district.

So, I showed up at a meeting, at the request of my good friend Dr. Brian Stenzler. He said, “Just show up at the meeting; you don’t have to do anything.” I’m like, “That’s safe.” And I showed up and I didn’t do anything; I just observed and watched. And then I was interested enough to come back to the next meeting the next month and so on and so forth until I gained a position there and became vice president there before I… I’m still involved in the district, of course. but now I’m a regional director. So, I have all of San Diego, all of San Bernardino and all of Riverside counties. [If] chiropractors need to know anything that’s going on with the state association, it goes through me. So, communication is super important.

Back then in 2005, I got involved with the Life Force 1000 program. That’s an outreach program to involve potential students seeking a career in chiropractic. And so my wife Kim Gambino and I got really involved with the school. We were traveling back and forth from wherever we were at the time, West Virginia and then early on in my California days, back and forth four times a year to Life University to support the school and encourage the students, inspire students to take a real deep look into their hearts to find out if chiropractic is something for them. So we’ve been doing that and still sending students over there, of course. And then, because proximity was a factor, I became involved with Life Chiropractic College West and doing the same thing for them. And then I found the need that the local pre-chiropractic clubs or pre-med clubs or pre-nursing clubs that were stuck on campus would fade when a president or the leaders of those clubs disappear or graduated.

So, I decided to host the pre-chiro club, San Diego, here back in 2013 in my office so that we can draw from all the colleges and universities and community colleges. And so we’ve been doing that every month for the last, I don’t know, five years, four years, consistently. We’ve driven a lot of interest into the chiropractic profession and schools. About four years ago. I was asked to be the membership chairman, chairman and engine department, as I was getting more and more involved. I thought it would be a one year gig; it’s now my fourth or fifth year doing this thing. It just seems to be the need, you know.

Now, historically, I’m a yes man. If you ask me to do something, I’ll say yes. I pulled back from that just because there’s only so many hours in a week. I found that I need to sleep on some of those and eat on others, and I have a family, and we have a practice here in San Diego, we have a practice still, an active practice, in West Virginia. For a few years there I was running CORE San Diego.

Jason: So, you are involved. CORE, for those that don’t know, is the local philosophy group, meets once a month, and you are bringing in guest speakers, hosting chiropractors, encouraging them to get involved. So everything from… your alma mater, state politics, chiropractic, California Chiropractic Association, local community. You’re doing it; you’re involved.

Danny: Also, Life University’s got that PEAK program (Performance, Excellence And Knowledge), it’s a mentorship/internship program that they have for students in the later years of their schooling career. So, I’m involved with that, where we are hosting Life University students. We’re also hosting LACC students. I have an intern now, just finished with another intern, so we’re rotating them. SO, mentorship is absolutely huge. And if you can do nothing; [if] you know something that somebody else does not know, you can save them or heartache or a headache, do it.

Jason: That’s awesome. So, from the chiropractor’s point of view, obviously our audience – I think most of them are probably, if they are watching this video, are asking themselves, “Does that get you new patients?”

So, help me understand the thought process. You know, why? What motivates you to do this? What motivates you to get involved. to get engaged. Why do it, and why… do you think others should be doing more?

Danny: Well, that’s a great question, Jason; I’ve wrestled with that one now for many years, and the deal is this. I think we’re cut from the same cloth. You and I, and many of those listening here, see a big picture of what needs to be done and we just do it. We’re in it for the cause of what it’s about to drive chiropractic to the masses. We won’t stop. You can’t make me stop; it’s not part of who I am so it’s not fair to say to somebody who is sitting on the sidelines wondering, “What’s in it for me?” and that’s their only concern – to make them some sort of global leader, it’s just not going to happen. But there is always something that somebody can do, even the best armchair quarterback, who does nothing, does not affect the game, just complains about it afterwards – they can still incite somebody that does take action, to do some action. So there’s always something to be done to move the dial forward a notch or two. I just found that with my level of influence and, you know, sex appeal [smiling] that it’s something that drives me.

You know, if I can get more people involved in the chiropractic principle and what vitalism is, so be it. It’s my mission, ever since back in the days when DE was going on with Dr. Sid and the light bulb came on and I understood in my cells, I understood in my DNA, that this vitalistic mission was something that was way beyond me, and way beyond my lifetime, that I could get in on that.

And it wasn’t solely up to me, but I knew that if I didn’t do something towards moving that dial forward and in in terms of getting the chiropractic principle out there to the public, to know that the power that made the body heals the body, to know about the nervous system, to know about subluxation, to know about nerve interference, and environmental factors decreasing health; if I wasn’t going to do that, then I was worthless. And so we do that on a daily basis, both in our own lives and our practice lives. And in every organization, any group that I touch – and I divide it into two different groups. It’s basically people who don’t care – or don’t know – what to do.

And I think the vast majority of people don’t know what to do. Chiropractors, by their nature, are giving, caring, loving, serving type of people – and they want to see their profession do better, but they’re either afraid that it’s going to take away from their bottom line; it’s going to take away from their family or downtime, they’re going to look foolish, they’re not going to know what to do, they’re not an expert in it. You know, they don’t know how to use social media. They’re not Billy D. or Guy Riekeman or Rob Scott or any of these movers and shakers in the profession and so they do nothing because it’s safer. They’ve done nothing for a long period of time and it’s more comfortable for them. And I say, “You can’t eat an elephant in one bite,” right?

So, you do one little thing, you take on a mentor. I was just talking to a classmate of mine in fact and she said to me she’s looking for me to help her write an ad for an associate. And I said, “Oh great. What’s going on?” She says, “Well, I got to the point in my career where I just feel the very strong drive to give back. And I want to put an associate in there and I want to mentor him or her in the ways of my particular practice.” And I said, “Well, that’s beautiful. That’s awesome. That’s the stage that we should be in. You’ve been in practice literally like 10 or more years then you should be giving back to the profession in that way of mentorship.”

These students I find are…they’re getting out of school, right? This story goes on forever…high debt. And they are unsure of themselves and they want to an associateship to have somebody show them the ropes, et cetera, et cetera, et cetera. And that’s different than a mentorship. A mentorship is, you’re calling somebody, you’re checking in on them, you are making sure that they are thriving both in their practice and emotionally, mentally prepared. What are some things they are doing in their in life away from the practice that’s going to fulfill their mission, et cetera, et cetera. And those are super important and… nobody ever talks about those things. So there’s the there’s the, “I don’t care” and if and if you don’t care about chiropractic and your profession, there’s nothing we can do for you.  So… if you don’t…

Jason: Except to just acknowledge that there are consequences to that, that there are consequences to not getting involved.

Danny: Absolutely. I mean you can sit by and complain and point fingers and then when the practice goes down or they cut out another… insurance source of payment, or then another worker’s comp type, business goes out or agency goes out, kicks chiropractors out, then you’re going to be left holding a bag of nothing and you’re going to say the profession let me down. No, you let the profession down. And I think you’ve got to give back; I mean, that’s the way we’re built. So, to me, it’s logical. And when I find people like that, they’re the same way; they’re like, “How can I help; what do I need to do? I don’t care if I need to seal envelopes and address envelopes for ballots. I’ll just do that.” And so, the ones that do nothing and say nothing except maybe to their spouses or to their local colleagues and just complain, …I don’t know that I can help them but they’re certainly hurting themselves in the long run.

Jason: And us. Yeah.

Danny: I agree.

Jason: So, let’s break this down…I love where you’re going with this. There’s basically different levels. Not everybody is going to be a leader. In fact, there’s a video I love to show from TED by Derek Sivers, who talks about the most important person in leadership… is the first follower, not necessarily the leader, right? So the first follower transforms a lone nut into a leader and I know some leaders who often question which one they are, on which particular day. However, what are the different levels of engagement from your standpoint? I mean not everybody is going to start making phone calls to legislators, flying up, driving up, coordinating meetings – nor does everybody have to – but how would you describe the different levels of engagement? I mean, if you don’t have time, you can give money. You don’t have money, you can give time; if you’ve got both, give both. But what are ways, or options for somebody…?

Jason: You say it’s giving back. I think of it both – it’s kind of one of those parallels. It’s both giving back but it’s also investing in, protecting your future. It’s both of those things. It’s not just a philanthropic “I’ve got plenty. Here you go.” Because a lot of people that go, “I don’t know; I don’t have that much myself.  But it is investing in, protecting your future, which has self-interest in there. So, whichever way you’re going, the bottom line is, all roads lead to: get involved, get engaged. What do you believe are some of the best ways that, across the spectrum, chiropractors can be doing more of that?

Danny: Well, everybody can give something as far as time, treasure or talents. Now, people may say, I’m having a tough time paying my bills and everybody who’s on the line here has run into that on occasion, sometimes more than others, certainly longer than anybody ever wanted to. And at those times when I felt…thin… financially thin, sometimes that was the best time to give, kind of opening up that channel of flow. And so even if it’s something like you’re donating just a few dollars,  you know, $10 a month, $120 a year to something that you really feel like you can sink your teeth into, donate it anonymously so you don’t have that weirdness around ,well, it’s not a million dollars, so it’s not worth it. So that’s one thing: you can donate someplace, somewhere, where your heart drives you; whether it’s a particular school or it’s an organization or as a PAC fund in your state – a  political action committee or something like that.

If you’re very, very good building relationships, you’re just a smooth talker, you can meet with your local legislators. Chances are they’ve never heard about, really, what chiropractic is and they’re going to be interested and maybe their staff will come as well and be patients in your office (as happened).

So, those are two simple ways. Of course, you can write letters; of course, you can get involved in your state association by, number one, first and foremost being a member of your state association. If you’re not a member of your state association, you’re essentially saying, “I want chiropractic to fail in my state,” and I can’t make any clearer than that. But that’s really what it amounts to. Now you can… I don’t like to look at it that way, but it’s just a fact. The truth is, if you’re part of your state association, you get to bitch and complain to your leadership that you don’t like the way it’s happening.

If you’re not a part of your state leadership or state association, you don’t even have that right. So, getting involved at the minimum level that you can – or maximum level, I should say, that you can – which is sometimes a minimum. Great. And, can’t be a member of the state association because you can’t afford the minimum state association dues, then throw whatever money you can at the PAC fund. There’s always a need for that because there’s plane flights, and there’s cost for pamphlets, and cost for promoting what it is that we’re doing in the legislature every single year, and it always needs to be replenished because it’s always spent.

Jason: What do you say to those chiropractors that go, “Yeah, but you know my state association just isn’t doing much; I don’t like where they’re allocating their money; I don’t believe what they believe,” or there’s all kinds of reasons that basically hold us back. How can I support that? It’s not giving me value. How do you answer that?

Danny: Well, it’s interesting that you bring it up because within the CCA, maybe less than 10 years ago, the CCA was not doing what I thought was in alignment with my values. And, this wasn’t me; I wasn’t here at the time, but somebody else had that idea, too, and decided to do something about it. They decided to get in office and that took work; that took sacrifice that took time; that took practice. It took a strategic planning. But now, for example, the CCA is largely a vitalistic board. And what that means is, we want chiropractic for everybody. Great. Now, we want it on par with whenever all the other health care professions as well. So, if you don’t like what’s happening, that’s all the more reason to get involved.

If you’re a clueless zombie and you don’t know whether chiropractic is good or bad in your state, you’ve got to find out if you agree with it. That’s number one; that’s probably the lowest level of consciousness:  Apathy you don’t know what’s going on, and don’t care. You know, those are toughest souls to save. But if you are having a strong opinion about the way it should be, and you’re not getting involved, you are seriously having angst  every day because you see the way it’s going. You don’t like it, but you’re not doing anything about it, but you don’t like it; it’s a merry-go-round of negativity that’s feeding into every other area of your life.

If you don’t like the way it’s done, step into the ring and start swinging. Yeah, you’re going to get your head knocked in; maybe that’s why I did well playing rugby is because I just wanted to play the sport. The guys that I knew were playing and it was great. And I got on a field and you know the first time I got knocked stupid, I thought, “I better learn some things,” and from that point, we grew. From a legislative standpoint, the first time I went to look at our capital and I was stuck as a lead doctor for one of our senators with a bullet point list, I was so nervous. I don’t usually sweat that much but I was intimidated by this guy. And it couldn’t have been a better guy, from my experience, because after everybody left, I asked him for some feedback and I was deathly afraid that he was going to say, “I don’t know what you said. And you really made a fool of yourself.” But he said nothing like that; he says, “Was the seat wet?” and I go, “Excuse me?” and he goes, “”Did you piss yourself?” And I said, “No.” And he goes, “Then you did fine.”

Jason: That’s a low threshold for success. I like it.

Danny: But it kept me going back and now I don’t see these guys as these movie star untouchables. I see them as regular people who are literally trying to do a good job but they just don’t have all the facts.

Jason: So, they can get involved. They can become a member; join or they can’t afford joining, there’s political action committee funds or other ways you can donate. You can volunteer your time I’m sure many ways. Beyond that, there’s offices that you can run for or get nominated for or committees to be a part of. Obviously, the details are all going to be on a state by state, situation by situation basis.

But the spirit of, help me understand your thought process or what others should understand.  How could somebody determine whether they should get involved with their school with their state, perhaps with local politics. There’s more and more chiropractors becoming more involved in local politics as chiropractors, not chiropractic politics. But you know, becoming mayors and holding positions locally. How do you think about where you want to make your impact or how would you suggest others think about it? I want to take the next step. Where should I go and why? How should I think about it?

Danny: Great question. There’s two ways to go about that. One is just follow your gut, go into meditation, find what  causes  you bliss, what you’re good at, what you gravitate to anyway. Like, are you a member of your BNI group? Are you a hero in your BNI group? Are you a hero in your Rotary or your Soroptimist or whatever local civic organization? Do you naturally do well coaching a little league team? These are things that are important to look at. These are your strengths. You’re going to gravitate to things you enjoy and the things that’s you’re really good at. And when you do that, then you can start to look at other places. Now, if you don’t know, if you’re really stuck, like, “I really don’t know what I should do,” then just pick one and do it.

Do multiple ones. Say, “I have 10 hours a month to spend; Where I want to spend it?” You know, you volunteer for your church; you volunteer for your kids, you know, afterschool things Do you volunteer for coaching? You’re gonna volunteer. These are not paid organizations. They’re not salaried positions.

But the truth is, you’re going to find out what you like and what you don’t like. And I have people very close to me in positions that we’ve put in there and it was too much for them at the time and they had to bow out. And that’s awesome, because they knew that they’ve reached their limit; they’ve learned what they can learn. And now they gracefully move to a lateral or a lower position where they can still do all the things they want to do.

As far as the California Chiropractic Association, we use to have several different standing departments. And then we had many different committees. Member resources was a department. That was a standing committee; but what we’re doing is we’re moving away from standing committees and we’re moving in to task forces, where we can involve a lot more of our members that don’t have a 12 month commitment. Maybe if the task is a month long or six weeks or eight months of social media work or whatever it is in their area. And in the California Chiropractic Association is a tremendous list of different ways you can get involved and there are new committees being formed – minority-type committees for minorities that are in our profession, that need a voice. And if you don’t like the way you’re being treated because you’re a minority, get on our committee and make it happen.

So, lots of committee work can be done and committee work doesn’t always mean just sitting on a phone having a conversation and doing nothing. It may mean, “Listen, we just need you to get these fliers out to the other local chiropractors.” That’s your job and you got involved and here’s one thing that we haven’t talked about yet, Jason, and that is that givers receive sometimes tenfold what they give. I feel good about myself. I feel good about what I’m doing in the profession. If I died tomorrow, I’d say I’d move the needle a notch maybe. But I feel good about it. And that’s something that is almost priceless. And when your patients or your practice members find out that you’re involved in all these organizations moving your profession forward, you go up a notch in their esteem as well.

I know you asked, “Where do I get patients for this?” It’s not a huge windfall of patients for all these activities I’ve done. But I certainly have gotten lots of patients from that, referrals from across the country, referrals from other countries, people are visiting San Diego or whatnot. So that’s another thing; starting to get into these conversations and these groups has also broadened my colleague connections. So, you know, you and I went to school together but, for example off the top of my head, Troy Dukowitz is over in St. Louis and back in the day, he and I started an EPOC program in my state just because I wanted to get involved. So now I have him and he’s on my team.

I got guys like Guy [Riekeman] and Rob Scott now and these other high powered influential people on my team. This brings a whole other network within reach. So, if I do need a referral, I can reach out to some of these people to find chiropractors for my patients or for other patients from other offices and such.

Jason: I love it. You know, one of the questions I’ve heard Guy Riekeman answer many, many, many times and it just always makes me pause when I hear it. But one of the most popular questions he always tells us that he receives is, “Where do you see the profession going? What’s the future of chiropractic?” And his answer basically, consistently, is, “That depends on where you and we decide to take it.”

You want to hear from a leader vision of what’s possible and where it’s going. So you could just kind of go, “That sounds pretty cool.” But the truth is it’s only going wherever we collectively take it.

And for those of us that do observe beyond more than just what goes on day to day in practice and the direct immediate income and so on from that, but look at the trends, look at the issues positively and negatively, there’s an argument to be said that the Vitalistic perspective may be the minority. And so long as that continues to be the case, even if you just take sheer numbers of schools and graduates, then until more vitalistically oriented chiropractors do get involved, we are self-perpetuating that experience and that future. So, in closing, maybe on both sides of the spectrum, what do you see being the possible negative consequences if more and more people don’t get involved?

What’s possible? Where do you predict it might go? And let’s close with the other side of the spectrum, which would be if more people got involved. What if everybody watching here just made whatever that next step is, wherever you are, join something. You went to your state association, you got involved in doing student recruitment events, for example, because the future of the profession will have to do with who the graduates who become your colleagues in as few as four years from now. So, whoever’s starting school right now is going to be part of your future, assuming you’re not retiring in four to five years. Right? So, we actually have a very direct influence by driving good people to great schools, not just because they’re convenient, but because they’re actually going to manufacture, produce, our colleagues that are going to hopefully be in alignment with that.

Danny: That’s a really good question. You know, I’m glad you mentioned this because I thought about it and then it slipped my mind. And, one of them is, if you love your school, if you feel like your school equipped you to handle the world’s problems as best as possible, refer people to them if they’re teaching chiropractic, right? I can’t speak for all the schools; I’d say that maybe less than a handful, literally, of schools in this country are that way. And I hear from many graduates that they wish they didn’t go to the school that they went to because they didn’t learn technique or they didn’t learn community or did learn chiropractic principle or whatever it was.

Well, don’t support a school that goes against your values. That’s what I’m saying. If the school is in alignment with your values, you support you with everything that you can. Show up there and mentor a student. Hold a student recruitment event with some pizza in your office, sitting around, where you get to tell the story. I’m telling you, if you’ve never done that, and this is another thing. We started to take this pre-chiropractic club on the move around the county of San Diego so we have other host docs so it’s not just my place, and they get different perspectives. And every single doctor who’s hosted has told me afterwards, they go, “Doc, I don’t know what it was, but I feel so alive. I feel so in touch,” because they’re an immediate authority about what chiropractic is because most students don’t know. And they get to tell their slant their version of the vitalistic principle of what chiropractic is and what its effect on humanity is.

And you’re right. And Dr. Riekeman is right. It’s not up to a chancellor. It’s not up to the big mugwonk up at the top to make the decisions on where we’re going. It’s up to all of us and it’s a collective idea with individual boots on the ground.

So to answer your question, unless you froze, if we do nothing and right now we’re less than 10 percent we’ll say, safe to say less than 10 percent, in engagement both on the public side and on the chiropractor profession side, with things that they could be involved in. At the rate is going now, chiropractic will slowly – as a profession, not as a principle – slowly diminish into nothingness and there’ll be a handful of chiropractors adjusting a million people a day and still deteriorating on a global scale. And it’s it’s sad because back in the day, Dr. Jim Sigafoose used to say, “If you were the last chiropractor on earth, would it survive?” And everybody in there, in DE, was like, “Yes, it would!” Well, if he has 5000 people in the room and they all say that then yes, it might, if we’re on the same page.

Now, on the other end of the spectrum, if we had even two percent more engagement with your average chiropractor – whether it’s paying dues in your state association, mentoring, giving back to the schools, showing up at his school and touring the schools and seeing if it’s a good fit, taking steps to build relationships with your Assemblyman and your state senators and legislators… Maybe it’s running for office, maybe it’s hosting a philosophy night on a regular basis and bringing not just your chiropractic colleagues and their staff but some of your patients who are interested in it. These are some things they can do very simply but they’re going to make a phenomenal shift and impact in what Chiropractic is going to be offering to the world because, all of a sudden, they’re going to hear from multiple areas. They’re going to see it on social media, things like AmpLIFEied and one of those vital type of events, and viral-type of energies that are out there, that make people want to be involved with whatever you’re doing

When that is the case, Chiropractic will naturally gravitate to higher and higher levels of influence, all the way up to where legislators and lawmakers are going. I can tell you this: if I picked 200 of the top vitalistic chiropractors and put them in office, you think chiropractic laws would change? Of course they would. So we have the influence of state legislators by speaking honestly with them, realistically with them, and often with them, staying in contact, being the vitalistic health resource for them is of utmost importance. Now, I’m not saying, “Just go write a letter to the present,” because that may not be the most effective way to get things done. Speaking of which, you know, like him or hate him, he was not expected to win the presidency. And President Trump has he won this thing because his feet were moving all the time and there was no, “Well, I guess it’ll be OK; I guess Hillary’s going to win because she knows she’s the most qualified, blah blah blah.” Somebody had their boots on the ground and was pushing and doing the work. And lo and behold, it was a big surprise and shock to many people.

But, either way, I will stay off that type of politics. I’m saying, you following your values, you follow your passion, you follow what it is you want to do that makes your heart sing and you’re going to go and make an impact in the world.

Jason: I love it. I love it. And just in closing, it was a surprise for most people. And it’s pretty safe to say, and I’ve seen it from several different sources, that it really is social media, in his case, Twitter. It was his consistent and persistent communication directly with people, directly to people sharing his message, eliminating the middleman in his case, the evil media. But going directly to people with your message on a regular basis is really now what many say made the difference. And then they used that for advertising and so on, if you get into the news. That’s another show for another time. But, I really appreciate A, what you do for so many years that you do it in the positive spirit that you continue to have with it all. And B, for spending some time hopefully inspiring a few people who’ve hopefully watched and stuck through this program as wel,l to hopefully touch them in a way that stimulates them to go, “You know what? Now’s the time. Now’s my time. I’m going to get engaged.”

I’m sure they can reach out to you on Facebook and other social media channels if they’ve got questions. And I know you’re going to keep up the great job mentoring many, locally, nationally and even internationally. So, thanks for being such a great friend, personally and to our profession. I’ll leave you with closing comments.

Danny: Thank, Jason. I really appreciate that. And one thing you and I always talk about is sometimes it’s ungrateful work, doing the work. So that’s why I want you to put your values in check, doing the work for the right reason, not for any accolade – and I’ve received more than my share of accolades in this profession. You and I talk in the back of seminar rooms quite a bit and we’re like, “How are you doing? We’re doing what we’re doing. We just keep doing it” It’s a long hard slog sometimes, with no immediate results but the dial is moving. I see what’s happening with all the work you’ve put in there and all the work with AmpLIFEied and in all the little areas that you touch, and it’s making changes. You know, I get that it’s really cool to be humble, but we’ll call it what it is: you put in a ton of blood, sweat and tears into what you’re doing and it is making an impact. Most people are aware of that now.

So, thank you for doing all this, doing these types of things, which is of course vitally important.

Jason: Much appreciated. Much appreciated. Hey, listen everyone, thank you for watching another edition of Today’s Chiropractic Leadership. On behalf of my great friend Danny Gambino, I’m Jason Deitch. We’ll see you next time.

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