Too Big to Play Small
He’s too much of a gentleman to come right out and say it, but no matter how successful you are, Dr. Gerry Clum is telling us all, as individual chiropractors, “You’re probably not thinking big enough.”
And that’s because chiropractic is just big enough to be in danger of becoming a victim of its own success.
As chiropractic has grown from a fringe profession fighting for its life as a separate and distinct profession, it’s starting to be a player for people’s hard earned healthcare dollars…and that makes us a target (again).
Watch as Dr. Jason Deitch asks Dr. Clum what it’s going to take for you to achieve the marketshare you deserve in return for the value chiropractic brings to its patients.